Women Empower X

WEX

Women Empower X

Diversity & Inclusivity for Women

Diversity & Inclusivity for Women

Diversity & Inclusivity for Women

Brand:

Women Empower X

Role:

Graphic Design, Marketing

Sector: In-Person Events

Women Empower X (WEX) is a US-wide event series fostering women in business and entrepreneurship. From Washington D.C. to Los Angeles, WEX offers learning, networking, and business growth opportunities. It draws a diverse crowd, from entrepreneurs to industry leaders, all eager to realize their ideas. As a WEX team member I contributed to brand growth and women's empowerment through content creation and social media design. This opportunity allowed me to hone my skills in deadline-driven, team-based, and startup environments.

Women Empower X (WEX) is a US-wide event series fostering women in business and entrepreneurship. From Washington D.C. to Los Angeles, WEX offers learning, networking, and business growth opportunities. It draws a diverse crowd, from entrepreneurs to industry leaders, all eager to realize their ideas. As a WEX team member I contributed to brand growth and women's empowerment through content creation and social media design. This opportunity allowed me to hone my skills in deadline-driven, team-based, and startup environments.

[ CHALLENGE ]

WEX needed to effectively promote their events by delivering consistent and compelling brand messaging. They needed to find new ways to market each event in which they could increase engagement before, during, and after each event.

[ CHALLENGE ]

WEX needed to effectively promote their events by delivering consistent and compelling brand messaging. They needed to find new ways to market each event in which they could increase engagement before, during, and after each event.

[ SOLUTION ]

By implementing an event promotion strategy that included creating engaging graphics for social media, designing location-specific branding, and incorporating creative elements, we were able to achieve the goals WEX had and do so effectively.

[ SOLUTION ]

By implementing an event promotion strategy that included creating engaging graphics for social media, designing location-specific branding, and incorporating creative elements, we were able to achieve the goals WEX had and do so effectively.

GIPHY, known for its looping GIFs, also offers GIPHY Stickers for enhancing social media posts. For WEX events, we created and promoted special stickers on Instagram and Facebook, fostering community engagement. Their widespread use by followers and their networks resulted in over 15 million impressions and attracted new attendees. These stickers were not only eye-catching but also pivotal in building a distinct brand identity for WEX, proving to be an innovative, effective promotional tool that significantly boosted event visibility and interest.

GIPHY, known for its looping GIFs, also offers GIPHY Stickers for enhancing social media posts. For WEX events, we created and promoted special stickers on Instagram and Facebook, fostering community engagement. Their widespread use by followers and their networks resulted in over 15 million impressions and attracted new attendees. These stickers were not only eye-catching but also pivotal in building a distinct brand identity for WEX, proving to be an innovative, effective promotional tool that significantly boosted event visibility and interest.

Women Empower X

Diversity & Inclusivity for Women

Brand:

Women Empower X

Role:

Graphic Design, Marketing

Sector: In-Person Events

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Content

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Content

Women Empower X (WEX) is a US-wide event series fostering women in business and entrepreneurship. From Washington D.C. to Los Angeles, WEX offers learning, networking, and business growth opportunities. It draws a diverse crowd, from entrepreneurs to industry leaders, all eager to realize their ideas. As a WEX team member I contributed to brand growth and women's empowerment through content creation and social media design. This opportunity allowed me to hone my skills in deadline-driven, team-based, and startup environments.

[ CHALLENGE ]

WEX needed to effectively promote their events by delivering consistent and compelling brand messaging. They needed to find new ways to market each event in which they could increase engagement before, during, and after each event.

[ SOLUTION ]

By implementing an event promotion strategy that included creating engaging graphics for social media, designing location-specific branding, and incorporating creative elements, we were able to achieve the goals WEX had and do so effectively.

GIPHY, known for its looping GIFs, also offers GIPHY Stickers for enhancing social media posts. For WEX events, we created and promoted special stickers on Instagram and Facebook, fostering community engagement. Their widespread use by followers and their networks resulted in over 15 million impressions and attracted new attendees. These stickers were not only eye-catching but also pivotal in building a distinct brand identity for WEX, proving to be an innovative, effective promotional tool that significantly boosted event visibility and interest.

GIPHY, known for its looping GIFs, also offers GIPHY Stickers for enhancing social media posts. For WEX events, we created and promoted special stickers on Instagram and Facebook, fostering community engagement. Their widespread use by followers and their networks resulted in over 15 million impressions and attracted new attendees. These stickers were not only eye-catching but also pivotal in building a distinct brand identity for WEX, proving to be an innovative, effective promotional tool that significantly boosted event visibility and interest.