Work
Brand: Women Empower X
Role: Graphic Designer, Marketing
Sector: In-Person Events
Year: 2019 - 2020
Overview
Women Empower X, or WEX, is a series of events designed to empower and support women in business and entrepreneurship. These events, held in locations across the US from Washington D.C. to Los Angeles, provide a platform for women to learn, connect, and grow their businesses as well as their careers. WEX attracts a diverse group of attendees from entrepreneurs to industry leaders who are all united by their passion and determination to turn their ideas into reality.
As a member of the WEX team, I had the opportunity to work with a group of like-minded individuals who were committed to growing the brand and promoting the empowerment of women. In this role I had the chance to be involved in the creation of content and social media designs, which provided me with valuable experience working under deadlines, in team environments, and in the fast-paced setting of a startup. My time at WEX has undoubtedly had a positive impact on my personal and professional development, and it's one of the reasons I love sharing about it.
Efficiently balancing event content creation with consistency and future planning,
While still maintaining the core WEX brand, each event had its own unique look. Followers of WEX were able to recognize each event whether it was WEXDC or WEXLA through that aesthetic alone. The aesthetics for each location took into account the area and culture within that specific area. For example, WEXFTL took into account what Florida is known for- Great weather, amazing beaches, and tasty seafood. That was integrated into how the designs were created and marketed.
Planning of where WEX would be heading next began almost immediately before the current event had ended. This required me to work efficiently and effectively in a fast-paced environment, where the tasks of creating and maintaining content for the current event had to be balanced with the planning and preparation for the next. To meet these demands, I had to establish an effective workflow that allowed myself to produce and distribute content in a timely manner. This included setting clear goals and deadlines, prioritizing tasks, and collaborating with other members of the team to ensure that all work was completed on schedule.
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