Women Empower X

Diversity & Inclusivity for Women

WEX

Diversity & Inclusivity for Women

Women Empower X

Diversity & Inclusivity for Women

Women Empower X

Diversity & Inclusivity for Women

Client:

Google

Year:

2023

Services:

|

Content

,

|

Content

,

|

Content

Client:

Google

Year:

2023

Services:

|

Content

,

|

Content

,

|

Content

Client:

Google

Year:

2023

Services:

|

Content

,

|

Content

,

|

Content

Client:

Google

Year:

2023

Services:

|

Content

,

|

Content

,

|

Content

Women Empower X (WEX) is a US-wide event series fostering women in business and entrepreneurship. From Washington D.C. to Los Angeles, WEX offers learning, networking, and business growth opportunities. It draws a diverse crowd, from entrepreneurs to industry leaders, all eager to realize their ideas. As a WEX team member, I contributed to brand growth and women's empowerment through content creation and social media design. This experience honed my skills in deadline-driven, team-based, and startup environments, significantly benefiting my personal and professional growth.

Women Empower X (WEX) is a US-wide event series fostering women in business and entrepreneurship. From Washington D.C. to Los Angeles, WEX offers learning, networking, and business growth opportunities. It draws a diverse crowd, from entrepreneurs to industry leaders, all eager to realize their ideas. As a WEX team member, I contributed to brand growth and women's empowerment through content creation and social media design. This experience honed my skills in deadline-driven, team-based, and startup environments, significantly benefiting my personal and professional growth.

[ CHALLENGE ]

TBA

[ SOLUTION ]

TBA

GIPHY, known for its looping GIFs, also offers GIPHY Stickers for enhancing social media posts. For WEX events, we created and promoted special stickers on Instagram and Facebook, fostering community engagement. Their widespread use by followers and their networks resulted in over 15 million impressions and attracted new attendees. These stickers were not only eye-catching but also pivotal in building a distinct brand identity for WEX, proving to be an innovative, effective promotional tool that significantly boosted event visibility and interest.

GIPHY, known for its looping GIFs, also offers GIPHY Stickers for enhancing social media posts. For WEX events, we created and promoted special stickers on Instagram and Facebook, fostering community engagement. Their widespread use by followers and their networks resulted in over 15 million impressions and attracted new attendees. These stickers were not only eye-catching but also pivotal in building a distinct brand identity for WEX, proving to be an innovative, effective promotional tool that significantly boosted event visibility and interest.

Women Empower X

Diversity & Inclusivity for Women

Women Empower X

Diversity & Inclusivity for Women

Brand:

Women Empower X

Role:

Graphic Design, Marketing

Sector: In-Person Events

,

Content

,

Content

Brand:

Women Empower X

Role:

Graphic Design, Marketing

Sector: In-Person Events

,

Content

,

Content

Women Empower X (WEX) is a US-wide event series fostering women in business and entrepreneurship. From Washington D.C. to Los Angeles, WEX offers learning, networking, and business growth opportunities. It draws a diverse crowd, from entrepreneurs to industry leaders, all eager to realize their ideas. As a WEX team member, I contributed to brand growth and women's empowerment through content creation and social media design. This experience honed my skills in deadline-driven, team-based, and startup environments, significantly benefiting my personal and professional growth.

[ CHALLENGE ]

TBA

[ SOLUTION ]

TBA

GIPHY, known for its looping GIFs, also offers GIPHY Stickers for enhancing social media posts. For WEX events, we created and promoted special stickers on Instagram and Facebook, fostering community engagement. Their widespread use by followers and their networks resulted in over 15 million impressions and attracted new attendees. These stickers were not only eye-catching but also pivotal in building a distinct brand identity for WEX, proving to be an innovative, effective promotional tool that significantly boosted event visibility and interest.

Two years ago, our lives forever changed. We were navigating a global pandemic — and all the ways it impacted how we create, connect, and support one another — and doing it in an all-virtual world.

Like most new things, going virtual was hard at first. We missed our beautiful offices in Portland, Oregon and Brooklyn, New York. We missed our chance encounters in the elevator, our whiteboards, and our coffee chats. But we soon found that we could adapt. Deskside talks became Slack Huddles. Figma boards replaced our whiteboards. And as we embraced new ways to collaborate, we reassessed what we want out of life — from being closer to family to spending more time in nature to evolving how we approach work. We found that what we gained by supporting our employees to work how and where they wanted far outweighed anything we lost.

We made the choice early in the pandemic to let our employees work from anywhere in the U.S. We told them it was a decision we would stand by indefinitely, because we believe work should fit within our lives — not the other way around. This also enabled us to hire the best new talent from around the country, with the promise that they could stay exactly where they were. We now have people working with us virtually from all over — from major cities like LA and Chicago and Philadelphia to our employees’ hometowns in Oklahoma, Maine, and Michigan — which means we benefit from perspectives from all around the country.

“Remote work has allowed us to build a team that is more truly reflective of the world we are designing for.”

Darshan Phillips

Creative Director

Two years later, we are reflecting on what we’ve changed to make our virtual workplace as inclusive as possible for everyone — and what we’ve learned along the way.

Early on, we adopted four pillars to guide us in all of our decision making around our virtual workplace:

01. — Safety: Are all of our policies putting the safety of our employees first and foremost?

02. — Equity and Inclusivity: Are we creating an environment that is equitable and inclusive for all?

03. — Flexibility: Is this going to work for all of our teams and all of our employees?

04. — Iteration: How will we continuously monitor what is and isn’t working, what our employees need, and how to adapt our policies in response?

“Witnessing many of our employees relocate to a place where they felt safer, closer to loved ones, or more able to be themselves has proven again and again that this was the right decision for us.”

Tessa Baston

VP of People Operations

From there, we listened to our employees. They shared with us what they needed through anonymous surveys, listening sessions, and one-on-one conversations. With that feedback, we implemented the following policies:

Core Collaboration Hours

Given that we’re spread out across U.S. time zones, we’ve adopted Core Collaboration Hours internally. These hours — five hours in the middle of the day when we can all be online together for meetings and live work sessions — ensure everyone can log on and off during their set work hours, without guilt or worry that they are leaving anyone in the lurch. Outside of these hours, we do our best to schedule-send messages and leave others relatively uninterrupted until they return the next day.

Core Collaboration Hours

Given that we’re spread out across U.S. time zones, we’ve adopted Core Collaboration Hours internally. These hours — five hours in the middle of the day when we can all be online together for meetings and live work sessions — ensure everyone can log on and off during their set work hours, without guilt or worry that they are leaving anyone in the lurch. Outside of these hours, we do our best to schedule-send messages and leave others relatively uninterrupted until they return the next day.

Heads Down / Head Out Fridays

As much as we love virtual work, Zoom fatigue is real. To bring more balance to our new work style, we’ve introduced “Heads Down / Head Out Fridays.” Every Friday, our employees have the option to end their work day early if they’re done for the week, or they may have uninterrupted “heads down” time for the last half of the day, during which there are no meetings or communications.

Illustration by Violet Reed, Designer

GIPHY, known for its looping GIFs, also offers GIPHY Stickers for enhancing social media posts. For WEX events, we created and promoted special stickers on Instagram and Facebook, fostering community engagement. Their widespread use by followers and their networks resulted in over 15 million impressions and attracted new attendees. These stickers were not only eye-catching but also pivotal in building a distinct brand identity for WEX, proving to be an innovative, effective promotional tool that significantly boosted event visibility and interest.

In the office or remote, we look forward to our ongoing evolution as a company that puts the needs of our people first. We have become experts in collaborating, creating, and communing as a virtual team across the country, and we’re committed to this being our way of working now and forever.