Work

Women Empower X 💁🏻‍♀️ ✨

Women Empower X 💁🏻‍♀️ ✨

Brand: Women Empower X
Role: Graphic Designer, Marketing
Sector: In-Person Events

Overview

A nationwide event series empowering and connecting women in business and entrepreneurship.

A nationwide event series empowering and connecting women in business and entrepreneurship

Women Empower X (WEX) is a US-wide event series fostering women in business and entrepreneurship. From Washington D.C. to Los Angeles, WEX offers learning, networking, and business growth opportunities. It draws a diverse crowd, from entrepreneurs to industry leaders, all eager to realize their ideas. As a WEX team member, I contributed to brand growth and women's empowerment through content creation and social media design. This experience honed my skills in deadline-driven, team-based, and startup environments, significantly benefiting my personal and professional growth.

Women Empower X (WEX) is a US-wide event series fostering women in business and entrepreneurship. From Washington D.C. to Los Angeles, WEX offers learning, networking, and business growth opportunities. It draws a diverse crowd, from entrepreneurs to industry leaders, all eager to realize their ideas. As a WEX team member, I contributed to brand growth and women's empowerment through content creation and social media design. This experience honed my skills in deadline-driven, team-based, and startup environments, significantly benefiting my personal and professional growth.



Igniting event promotion, engaging communities, and boosting attendance

GIPHY, known for its looping GIFs, also offers GIPHY Stickers for enhancing social media posts. For WEX events, we created and promoted special stickers on Instagram and Facebook, fostering community engagement. Their widespread use by followers and their networks resulted in over 15 million impressions and attracted new attendees. These stickers were not only eye-catching but also pivotal in building a distinct brand identity for WEX, proving to be an innovative, effective promotional tool that significantly boosted event visibility and interest.

Efficiently balancing event content creation with consistency and future planning,

Each WEX event, while aligned with the core brand, featured a unique aesthetic reflecting its location, like WEXFTL's incorporation of Florida's beaches and seafood. This recognizable styling was key to our marketing strategy. I was constantly engaged in a dynamic workflow, balancing content creation for ongoing events with planning for upcoming ones. This required efficient task prioritization, clear goal-setting, and teamwork to ensure timely content production and event preparation.

Igniting event promotion, engaging communities, and boosting attendance

GIPHY, known for its looping GIFs, also offers GIPHY Stickers for enhancing social media posts. For WEX events, we created and promoted special stickers on Instagram and Facebook, fostering community engagement. Their widespread use by followers and their networks resulted in over 15 million impressions and attracted new attendees. These stickers were not only eye-catching but also pivotal in building a distinct brand identity for WEX, proving to be an innovative, effective promotional tool that significantly boosted event visibility and interest.

Igniting event promotion, engaging communities, and boosting attendance

GIPHY, known for its looping GIFs, also offers GIPHY Stickers for enhancing social media posts. For WEX events, we created and promoted special stickers on Instagram and Facebook, fostering community engagement. Their widespread use by followers and their networks resulted in over 15 million impressions and attracted new attendees. These stickers were not only eye-catching but also pivotal in building a distinct brand identity for WEX, proving to be an innovative, effective promotional tool that significantly boosted event visibility and interest.

Igniting event promotion, engaging communities, and boosting attendance

GIPHY, known for its looping GIFs, also offers GIPHY Stickers for enhancing social media posts. For WEX events, we created and promoted special stickers on Instagram and Facebook, fostering community engagement. Their widespread use by followers and their networks resulted in over 15 million impressions and attracted new attendees. These stickers were not only eye-catching but also pivotal in building a distinct brand identity for WEX, proving to be an innovative, effective promotional tool that significantly boosted event visibility and interest.

Igniting event promotion, engaging communities, and boosting attendance

GIPHY, known for its looping GIFs, also offers GIPHY Stickers for enhancing social media posts. For WEX events, we created and promoted special stickers on Instagram and Facebook, fostering community engagement. Their widespread use by followers and their networks resulted in over 15 million impressions and attracted new attendees. These stickers were not only eye-catching but also pivotal in building a distinct brand identity for WEX, proving to be an innovative, effective promotional tool that significantly boosted event visibility and interest.

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@ 2023 Matt Houser

@ 2023 Matt Houser

@ 2023 Matt Houser