The Kong Land DAO is a decentralized platform that aims to connect the physical and digital worlds through the use of SiLo and HaLo chips. These chips are equipped with near field communication (NFC) technology and are embedded in physical items such as clothing, accessories, and other products. When an item with a SiLo or HaLo chip is brought into close proximity with a device that can read NFC tags, such as a smartphone, the chip can communicate with the device and provide information about the item or perform some other interaction. That information is stored on the Ethereum blockchain, a decentralized and secure platform for storing and accessing data.

The chips can be used to verify the authenticity of a product, as the information stored on the blockchain can provide a clear record of ownership and provenance. The chips can also be used for marketing purposes, as they can provide a way for companies to interact with customers and provide them with additional experiences which weren't possible beforehand. I had the opportunity to work with the team to better communicate how the tech works and the potential it brings. This included infographics for the external community & brands, along with event material along with other content creation of sorts.