On-Chain Records
Vinyl on the Blockchain
On-Chain
Records
Vinyl on the Blockchain
On-Chain Records
Vinyl on the Blockchain
On-Chain Records
Vinyl on the Blockchain
Brand:
On-Chain Records
Role:
Branding, Marketing
Sector: Music
Content
Content
Content
Brand:
On-Chain Records
Role:
Branding, Marketing
Sector: Music
Content
Content
Content
Brand:
On-Chain Records
Role:
Branding, Marketing
Sector: Music
Content
Content
Content
Brand:
On-Chain Records
Role:
Branding, Marketing
Sector: Music
Content
Content
Content
![](https://framerusercontent.com/images/hYwKH9jRf3b5qUMS9MRcJEfCF68.png)
![](https://framerusercontent.com/images/hYwKH9jRf3b5qUMS9MRcJEfCF68.png)
![](https://framerusercontent.com/images/hYwKH9jRf3b5qUMS9MRcJEfCF68.png)
![](https://framerusercontent.com/images/hYwKH9jRf3b5qUMS9MRcJEfCF68.png)
On-Chain Records (OCR) merges NFC blockchain with vinyl, creating digi-physical records that unite physical and digital realms. They empower artists, connect fans, and build a transparent music ecosystem, revolutionizing artist-fan relationships through record production and IRL events. As an OCR team member, I designed brand guidelines, pricing structures, and VC pitch decks, created marketing materials for IRL events, and supported social media design.
On-Chain Records (OCR) merges NFC blockchain with vinyl, creating digi-physical records that unite physical and digital realms. They empower artists, connect fans, and build a transparent music ecosystem, revolutionizing artist-fan relationships through record production and IRL events. As an OCR team member, I designed brand guidelines, pricing structures, and VC pitch decks, created marketing materials for IRL events, and supported social media design.
[ CHALLENGE ]
OCR needed a strong brand to support its strong mission. Bringing vinyl records back but with a new take requires careful consideration to be able to appeal to old and new vinyl fans alike. Not to mention that NFC, blockchain technology can be confusing. OCR needed a way to make it more approachable.
[ SOLUTION ]
By establishing a strong overall brand that was inviting to not only new but also old vinyl record lovers, OCR was able to appeal to a larger audience, effectively increasing engagement & sales. It has lead to OCR expanding further professionally and making a larger impact overall.
![](https://framerusercontent.com/images/4olPuH1IJ8oZUe98nZa7GbTg.png)
![](https://framerusercontent.com/images/AB2qhThaQF1TSmJA5d38MuNICIY.webp)
![](https://framerusercontent.com/images/v0R09nvEA7mQpGCdAnbOD9mJY.png)
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![](https://framerusercontent.com/images/nkJhTT4EDqdyoR6tpQwaSP9wg4Y.png)
![](https://framerusercontent.com/images/TrwSihsqnEfpQgR3XQvFzZ34tY.png)
On-Chain Records (OCR) merges NFC blockchain with vinyl, creating digi-physical records that unite physical and digital realms. They empower artists, connect fans, and build a transparent music ecosystem, revolutionizing artist-fan relationships through record production and IRL events. As an OCR team member, I designed brand guidelines, pricing structures, and VC pitch decks, created marketing materials for IRL events, and supported social media design.
[ CHALLENGE ]
OCR needed a strong brand to support its strong mission. Bringing vinyl records back but with a new take requires careful consideration to be able to appeal to old and new vinyl fans alike. Not to mention that NFC, blockchain technology can be confusing. OCR needed a way to make it more approachable.
[ SOLUTION ]
By establishing a strong overall brand that was inviting to not only new but also old vinyl record lovers, OCR was able to appeal to a larger audience, effectively increasing engagement & sales. It has lead to OCR expanding further professionally and making a larger impact overall.
![](https://framerusercontent.com/images/4olPuH1IJ8oZUe98nZa7GbTg.png)
![](https://framerusercontent.com/images/4olPuH1IJ8oZUe98nZa7GbTg.png)
![](https://framerusercontent.com/images/AB2qhThaQF1TSmJA5d38MuNICIY.webp)
![](https://framerusercontent.com/images/AB2qhThaQF1TSmJA5d38MuNICIY.webp)
![](https://framerusercontent.com/images/v0R09nvEA7mQpGCdAnbOD9mJY.png)
![](https://framerusercontent.com/images/v0R09nvEA7mQpGCdAnbOD9mJY.png)
![](https://framerusercontent.com/images/3wDNF0rxb5AdiXqhWO7Ohnv2eMU.png)
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![](https://framerusercontent.com/images/rOBCpGvDRABkitt4LCTlUPofo.png)
![](https://framerusercontent.com/images/AB2qhThaQF1TSmJA5d38MuNICIY.webp)
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![](https://framerusercontent.com/images/v0R09nvEA7mQpGCdAnbOD9mJY.png)
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