About

On-Chain Records develops and distributes digi-physical records which are classic vinyl records that have blockchain enabled NFC chips integrated within them. Customers can purchase a record from an artist and scan them to not only verify ownership by utilizing the blockchain but also access exclusive content and experiences that the artist sets for fans. This adds an entire new layer of what it means to own a record and opens up a wide range of artist-fan opportunities.

Process

As lead designer I crafted the brand identity for OCR from scratch. Prioritizing on what makes the brand special and stand out from other record manufacturers. I created multiple physical marketing materials for official OCR events from posters, wristbands, to shirts. On the internal side I’ve crafted multiple documents and pitch decks for various growth and fundraising purposes.