About

Women Empower X (WEX) is a US-wide event series fostering women in business and entrepreneurship. From Washington D.C. to Los Angeles, WEX offers learning, networking, and business growth opportunities. It draws a diverse crowd, from entrepreneurs to industry leaders, all eager to realize their ideas. As a WEX team member I contributed to brand growth and women's empowerment through content creation and social media design. This opportunity allowed me to hone my skills in deadline-driven, team-based, and startup environments.

Process

WEX needed to effectively promote their events by delivering consistent and compelling brand messaging. They needed to find new ways to market each event in which they could increase engagement before, during, and after each event. By implementing an event promotion strategy that included creating engaging graphics for social media, designing location-specific branding elements, and incorporating creative elements, I was able to achieve the goals WEX had and do so effectively.