About

On-Chain Records specializes in blockchain enabled NFC-chipped vinyl records. While customers can scan their records individually to access exclusive content, they couldn't access all of their records' digital content in one central place, leading to a large UX issue. To address this, I proposed the creation of an official On-Chain Records mobile app. The app aims to consolidate access to a users owned digital content, enhance the discovery of new artists' records, as well as allow direct purchasing, adding value and enhancing the overall user experience for digi-physical record holders.

Process

I began this project by going directly to the OCR community on socials. By conducting Q&As, surveys, etc. I was able to determine what mattered most to the core base. While there aren’t direct competitors to the brand, I took it to myself to study similar companies within the music and record industry. After conducting that research and going through multiple iterations of user flows, journey maps, and more, I was able to create a functional prototype that focused especially on the core user. To view the complete case study for this project please reach out to me personally.