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SuitSupply 🧥💼

Brand: Women Empower X
Role: Graphic Designer, Marketing
Sector: In-Person Events
Year: 2019 - 2020

Challenge

Overview

The app had a cluttered interface, making it difficult for users to navigate and find essential features. Users were facing issues with the onboarding process, which was affecting new user adoption rates. The app lacked personalization and customization options, making it less engaging and user-friendly.

Results

The redesigned app features a clean, clutter-free interface, making it easier for users to navigate and access essential features.

The improved onboarding process resulted in a 35% increase in new user adoption rates.

The addition of personalization and customization options enhanced user engagement, leading to a 25% increase in user retention rates.

Challenge

Women Empower X (WEX) is a US-wide event series fostering women in business and entrepreneurship. From Washington D.C. to Los Angeles, WEX offers learning, networking, and business growth opportunities. It draws a diverse crowd, from entrepreneurs to industry leaders, all eager to realize their ideas. As a WEX team member, I contributed to brand growth and women's empowerment through content creation and social media design. This experience honed my skills in deadline-driven, team-based, and startup environments, significantly benefiting my personal and professional growth.

Results

Women Empower X (WEX) is a US-wide event series fostering women in business and entrepreneurship. From Washington D.C. to Los Angeles, WEX offers learning, networking, and business growth opportunities. It draws a diverse crowd, from entrepreneurs to industry leaders, all eager to realize their ideas. As a WEX team member, I contributed to brand growth and women's empowerment through content creation and social media design. This experience honed my skills in deadline-driven, team-based, and startup environments, significantly benefiting my personal and professional growth.

A nationwide event series empowering and connecting women in business and entrepreneurship.

Women Empower X (WEX) is a US-wide event series fostering women in business and entrepreneurship. From Washington D.C. to Los Angeles, WEX offers learning, networking, and business growth opportunities. It draws a diverse crowd, from entrepreneurs to industry leaders, all eager to realize their ideas. As a WEX team member, I contributed to brand growth and women's empowerment through content creation and social media design. This experience honed my skills in deadline-driven, team-based, and startup environments, significantly benefiting my personal and professional growth.

Results

Women Empower X (WEX) is a US-wide event series fostering women in business and entrepreneurship. From Washington D.C. to Los Angeles, WEX offers learning, networking, and business growth opportunities. It draws a diverse crowd, from entrepreneurs to industry leaders, all eager to realize their ideas. As a WEX team member, I contributed to brand growth and women's empowerment through content creation and social media design. This experience honed my skills in deadline-driven, team-based, and startup environments, significantly benefiting my personal and professional growth.

Results

Women Empower X (WEX) is a US-wide event series fostering women in business and entrepreneurship. From Washington D.C. to Los Angeles, WEX offers learning, networking, and business growth opportunities. It draws a diverse crowd, from entrepreneurs to industry leaders, all eager to realize their ideas. As a WEX team member, I contributed to brand growth and women's empowerment through content creation and social media design. This experience honed my skills in deadline-driven, team-based, and startup environments, significantly benefiting my personal and professional growth.

Headquarters

Ottawa, Ontario, Canada

Founded

2006

Industry

E-commerce

Revenue

$1.578 billion (2019)

Company size

5,000+

Challenge

The app had a cluttered interface, making it difficult for users to navigate and find essential features. Users were facing issues with the onboarding process, which was affecting new user adoption rates. The app lacked personalization and customization options, making it less engaging and user-friendly.

Results

The redesigned app features a clean, clutter-free interface, making it easier for users to navigate and access essential features.

The improved onboarding process resulted in a 35% increase in new user adoption rates.

The addition of personalization and customization options enhanced user engagement, leading to a 25% increase in user retention rates.

35%

Improved onboarding process

25%

Increase in user retention

84%

Increase in time spent on website

Process

Research & Analysis: We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights


Information Architecture: Based on the research findings, we restructured the app's navigation and content, prioritizing features and information according to user needs.


Wireframing & Prototyping: We designed low-fidelity wireframes to visualize the new layout and navigation, iteratively refining them based on user feedback. Afterward, we built a high-fidelity, interactive prototype to test the design.


Usability Testing: We conducted usability tests with a diverse group of users to validate the design and identify areas for improvement. Based on the feedback, we made necessary adjustments to the design.


Visual Design & Style Guide: We developed a cohesive visual language, including color schemes, typography, and iconography, ensuring consistency throughout the app. We also created a style guide to maintain design consistency in future updates.

“ With our new visual branding and language in place, the new Shopify brand clearly captures the essence of our current and target customer base, our employees, and our values. ”

Tobias Lütke

CEO, Co-founder | Shopify

Conclusion

The StreamLine mobile banking app redesign successfully addressed the usability issues, resulting in a more intuitive and user-friendly experience. The improved UX/UI design led to increased user adoption, engagement, and satisfaction, demonstrating the value of a well-designed template for UX designers.


Igniting event promotion, engaging communities, and boosting attendance

GIPHY, known for its looping GIFs, also offers GIPHY Stickers for enhancing social media posts. For WEX events, we created and promoted special stickers on Instagram and Facebook, fostering community engagement. Their widespread use by followers and their networks resulted in over 15 million impressions and attracted new attendees. These stickers were not only eye-catching but also pivotal in building a distinct brand identity for WEX, proving to be an innovative, effective promotional tool that significantly boosted event visibility and interest.

Efficiently balancing event content creation with consistency and future planning,

Each WEX event, while aligned with the core brand, featured a unique aesthetic reflecting its location, like WEXFTL's incorporation of Florida's beaches and seafood. This recognizable styling was key to our marketing strategy. I was constantly engaged in a dynamic workflow, balancing content creation for ongoing events with planning for upcoming ones. This required efficient task prioritization, clear goal-setting, and teamwork to ensure timely content production and event preparation.

Igniting event promotion, engaging communities, and boosting attendance

GIPHY, known for its looping GIFs, also offers GIPHY Stickers for enhancing social media posts. For WEX events, we created and promoted special stickers on Instagram and Facebook, fostering community engagement. Their widespread use by followers and their networks resulted in over 15 million impressions and attracted new attendees. These stickers were not only eye-catching but also pivotal in building a distinct brand identity for WEX, proving to be an innovative, effective promotional tool that significantly boosted event visibility and interest.

Igniting event promotion, engaging communities, and boosting attendance

GIPHY, known for its looping GIFs, also offers GIPHY Stickers for enhancing social media posts. For WEX events, we created and promoted special stickers on Instagram and Facebook, fostering community engagement. Their widespread use by followers and their networks resulted in over 15 million impressions and attracted new attendees. These stickers were not only eye-catching but also pivotal in building a distinct brand identity for WEX, proving to be an innovative, effective promotional tool that significantly boosted event visibility and interest.

Igniting event promotion, engaging communities, and boosting attendance

GIPHY, known for its looping GIFs, also offers GIPHY Stickers for enhancing social media posts. For WEX events, we created and promoted special stickers on Instagram and Facebook, fostering community engagement. Their widespread use by followers and their networks resulted in over 15 million impressions and attracted new attendees. These stickers were not only eye-catching but also pivotal in building a distinct brand identity for WEX, proving to be an innovative, effective promotional tool that significantly boosted event visibility and interest.

Igniting event promotion, engaging communities, and boosting attendance

GIPHY, known for its looping GIFs, also offers GIPHY Stickers for enhancing social media posts. For WEX events, we created and promoted special stickers on Instagram and Facebook, fostering community engagement. Their widespread use by followers and their networks resulted in over 15 million impressions and attracted new attendees. These stickers were not only eye-catching but also pivotal in building a distinct brand identity for WEX, proving to be an innovative, effective promotional tool that significantly boosted event visibility and interest.

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@ 2023 Matt Houser

@ 2023 Matt Houser

@ 2023 Matt Houser