Kong Land DAO


Multimedia Designer 


August 2021 - Current


Visual Design

Motion Design

Graphic Design




After Effects

The Kong Land DAO is a decentralized platform that aims to connect the physical and digital worlds through the use of SiLo and HaLo chips. These chips are equipped with near field communication (NFC) technology and are embedded in physical items such as clothing, accessories, and other products. When an item with a SiLo or HaLo chip is brought into close proximity with a device that can read NFC tags, such as a smartphone, the chip can communicate with the device and provide information about the item or perform some other interaction. That information is stored on the Ethereum blockchain, a decentralized and secure platform for storing and accessing data.

There are multiple potential use cases for the Kong Land DAO and the chips themselves. For example, the chips could be used to verify the authenticity of a product, as the information stored on the blockchain would provide a clear record of ownership and provenance. The chips could also be used for marketing purposes, as they could provide a way for companies to interact with customers and provide them with additional experiences which weren't possible beforehand. The Kong Land DAO and this technology represent a new way of connecting the physical and digital worlds, and have the potential to revolutionize the way we interact with and think about the objects around us.


Create illustrative badges or POAPs (Proof of Attendance Protocols) for bi-weekly community calls and other special occasions.

Provide infographics to better convey the mission of Kong Land, SiLo & HaLo chips, and the DAO initiative as a whole.

Come up with a last-minute marketing plan (scavenger hunt) to promote the technology.


Decentralized Autonomous Organization?

A Decentralized Autonomous Organization, or DAO, is a type of organization that is governed and managed through the use of smart contracts and blockchain technology. It is decentralized in the sense that it is not controlled by a central authority or government, and autonomous in that it is self-governed and self-sustaining.

In a DAO, all decision-making and rule-making is carried out by the members of the organization, typically through a voting process in which each member has an equal say (check out Snapshot). This allows for a more democratic and transparent decision-making process, as all members are able to participate and be heard.

DAOs are still in the early stages of development and are largely experimental at this point. Working as part of a DAO has been a unique and exciting experience, particularly from a front-line perspective, as you have the opportunity to be involved in shaping the direction and decision-making process of the organization.


ETHDenver Scavenger Hunt

ETHDenver is a conference and hackathon that focuses on the Ethereum blockchain and the various projects being built on it. It is held in Colorado and is designed to promote growth and innovation within the Ethereum community. At the event, there are hackathons, funding rounds, and other opportunities for participants to build and develop their projects. In addition to recognizing the brands being built on Ethereum, ETHDenver also provides a space for these builders to continue building and growing their projects.

Since we didn't have an official booth at the event we had to improvise on how we'd market the DAO along with the chips themselves. Ultimately, the idea of an official scavenger hunt came to mind and that's what we ended up doing. HaLo-chipped gear from a vinyl record to a LootLarp foam sword, when scanned, lead the search-enthusiast to a link where they could redeem a unique POAP. POAP, or the Proof of Attendance Protocol, is a web 3 DAO that utilizes NFTs (non-fungible tokens) to record events you've been to along with other personal achievements. You can learn more about POAP on their official site or contact me for questions. 


Full projects always on Desktop.