Work

On-Chain Records 💿

Brand: On-Chain Records
Role: Brand & Strategy Lead
Sector: Digi-Physical Records
Year: 2021 - Current

Overview

A movement to bridge the gap between physical & digital worlds through vinyl records, transforming the music industry.

On-Chain Records is the pioneer of merging NFC blockchain technology with vinyl through digi-physical records. They unite the physical and digital realms, empower artists, connect fans, and establish a transparent and trustworthy ecosystem for music enthusiasts and collectors. Through record production & IRL events, OCR redefines the music experience, revolutionizes artist-fan relationships, and brings a new era of authenticity and connectivity to the music industry.


As a member of the OCR team, I had the opportunity to design all internal documents such as brand guidelines, pricing structures, and pitch decks for VC raising. Strategized, organized, and created marketing material for IRL events and provided support on the social side through design when need be.,

On-Chain Records is the pioneer of merging NFC blockchain technology with vinyl through digi-physical records. They unite the physical and digital realms, empower artists, connect fans, and establish a transparent and trustworthy ecosystem for music enthusiasts and collectors. Through record production & IRL events, OCR redefines the music experience, revolutionizes artist-fan relationships, and brings a new era of authenticity and connectivity to the music industry.


As a member of the OCR team, I had the opportunity to design all internal documents such as brand guidelines, pricing structures, and pitch decks for VC raising. Strategized, organized, and created marketing material for IRL events and provided support on the social side through design when need be.

Creating new possibilities for artists & fans alike.

On-Chain Record's digi-physical records are lathe cut and infused with a blockchain-enabled NFC chip which acts as it’s own wallet address. They provide artists with the tools to have stronger connections with their fans via digital interactions directly through the physical records. Currently, those digital features include digital streaming / downloads, hidden bonus content, and airdropped content. In the future, anticipated additional features such as geo-gated events, better communication tools between artists and collectors, and much more are expected as this technology continues to grow.

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@ 2023 Matt Houser

@ 2023 Matt Houser

@ 2023 Matt Houser