On-Chain Records 💿
Brand: On-Chain Records
Role: Brand & Strategy Lead
Sector: Digi-Physical Records
Year: 2021 - Current
A movement to bridge the gap between physical & digital worlds through vinyl records, transforming the music industry.
Creating new possibilities for artists & fans alike.
On-Chain Record's digi-physical records are lathe cut and infused with a blockchain-enabled NFC chip which acts as it’s own wallet address. They provide artists with the tools to have stronger connections with their fans via digital interactions directly through the physical records. Currently, those digital features include digital streaming / downloads, hidden bonus content, and airdropped content. In the future, anticipated additional features such as geo-gated events, better communication tools between artists and collectors, and much more are expected as this technology continues to grow.