While still maintaining the core WEX brand, each event had its own unique look. Followers of WEX were able to recognize each event whether it was WEXDC or WEXLA through that aesthetic alone. The aesthetics for each location took into account the area and culture within that specific area. For example, WEXFTL took into account what Florida is known for- Great weather, amazing beaches, and tasty seafood. That was integrated into how the designs were created and marketed.

Planning of where WEX would be heading next began almost immediately before the current event had ended. This required me to work efficiently and effectively in a fast-paced environment, where the tasks of creating and maintaining content for the current event had to be balanced with the planning and preparation for the next. To meet these demands, I had to establish an effective workflow that allowed myself to produce and distribute content in a timely manner. This included setting clear goals and deadlines, prioritizing tasks, and collaborating with other members of the team to ensure that all work was completed on schedule. By implementing these strategies I was able to navigate the demands of the role and successfully support the growth and success of the WEX brand.