On-Chain Records (OCR) merges NFC blockchain with vinyl, creating digi-physical records that unite physical and digital realms. They empower artists, connect fans, and build a transparent music ecosystem, revolutionizing artist-fan relationships through record production and IRL events. As an OCR team member, I designed brand guidelines, pricing structures, and VC pitch decks, created marketing materials for IRL events, and supported social media design.
On-Chain Records (OCR) merges NFC blockchain with vinyl, creating digi-physical records that unite physical and digital realms. They empower artists, connect fans, and build a transparent music ecosystem, revolutionizing artist-fan relationships through record production and IRL events. As an OCR team member, I designed brand guidelines, pricing structures, and VC pitch decks, created marketing materials for IRL events, and supported social media design.
[ CHALLENGE ]
OCR needed a strong brand to support its strong mission. Bringing vinyl records back but with a new take requires careful consideration to be able to appeal to old and new vinyl fans alike. Not to mention that NFC, blockchain technology can be confusing. OCR needed a way to make it more approachable.
[ SOLUTION ]
By establishing a strong overall brand that was inviting to not only new but also old vinyl record lovers, OCR was able to appeal to a larger audience, effectively increasing engagement & sales. It has lead to OCR expanding further professionally and making a larger impact overall.
On-Chain Records (OCR) merges NFC blockchain with vinyl, creating digi-physical records that unite physical and digital realms. They empower artists, connect fans, and build a transparent music ecosystem, revolutionizing artist-fan relationships through record production and IRL events. As an OCR team member, I designed brand guidelines, pricing structures, and VC pitch decks, created marketing materials for IRL events, and supported social media design.
[ CHALLENGE ]
OCR needed a strong brand to support its strong mission. Bringing vinyl records back but with a new take requires careful consideration to be able to appeal to old and new vinyl fans alike. Not to mention that NFC, blockchain technology can be confusing. OCR needed a way to make it more approachable.
[ SOLUTION ]
By establishing a strong overall brand that was inviting to not only new but also old vinyl record lovers, OCR was able to appeal to a larger audience, effectively increasing engagement & sales. It has lead to OCR expanding further professionally and making a larger impact overall.
